The Munich startup Wisefood became known to a wider audience around three years ago through an appearance on the TV show 'Die Höhle der Löwen' (The Lion's Den). At the time, the founders tried unsuccessfully to attract new investors with a self-developed straw made of apple fiber. A lot has happened since then. According to the company, Wisefood's edible straws now last around 60 minutes in a glass and do not impart any flavor to the drink. During their TV pitch, the short shelf life in the liquid was the biggest stumbling block. Among others, former Telegate CEO Andreas Albath and Delivery Hero already hold shares in the company.
Wisefood: “Plastic ban is causing exploding demand”
The Munich-based company already supplies Hofer in Austria, Migros in Switzerland, and selected Rewe and Edeka stores in Germany. Wisefood sells its products in over 30 countries, generating seven-figure sales. Tina Dreimann from Better Ventures says:
"Disposable plastic tableware and products are a major driver of global environmental pollution. Wisefood's products help solve this problem sustainably through biodegradable and edible alternatives—and are meeting high demand. We are delighted to be able to support Wisefood's successful founding team on their journey."
The founders plan to invest the fresh capital in expanding their product range. The EU ban on single-use plastics, which came into force in summer 2021, is accelerating the company's development, according to Wisefood's founder. Philip Silbernagel:
"The plastic ban is causing exploding demand for us, which is why we've decided to pursue another round of financing. With the new million-euro investment, we will advance our technical developments, significantly expand our product range, and hire additional sales staff."
