Seven questions, seven answers. Munich Startup talks today with Felix Heberle, founder of matchinguu, a Munich ad tech startup.
1. Who are you? Please introduce yourselves briefly!
We are Felix Heberle, CEO, a boring business graduate, Jaron Schächter, COO, also a boring business graduate, and Jürgen Fey, CTO, a graduate in electrical engineering. We come from very different backgrounds, but all had one goal: mobile marketing with matchinguu more targeted and relevant.
2. What product do you want to use to change the world?
Our vision is to fundamentally transform communication between users, app publishers, and advertisers. To achieve this, we provide app publishers and advertisers with highly detailed insights into the customer journey, combined with location-based real-life data. In the future, apps will no longer need to randomly send mass campaigns to their users; instead, they can automatically target the right customer, at the right time, and, above all, in the right place, via push notifications. We're seeing click conversion rates of over 101,000,000 (instead of the usual 0.1-31,000,000!) and even walk-in conversions of over 101,000,000.
3. But that's been around for a long time!
That's only half true. There are an incredible number of push notification providers, and they're incredibly good at user segmentation. Likewise, there are now more and more location-based startups. But if you want to address users in real life and communicate in a truly targeted way, you've always had to laboriously combine these two systems. We also have a little extra treat for our customers. Currently, only select partners get this.
4. What has been your biggest challenge so far?
There are always two factors for us: finding partners or customers who understand the topic of targeted user communication and want to optimize it. And: finding a steady stream of experts to strengthen the team. In both areas, the battle is fierce… but that's kind of what makes the adventure so exciting.
5. Let’s get down to business: How is business going?
That's a funny question for a startup. Anyone who says they're doing pretty well is definitely no longer a startup. But fundamentally, we can say: we're on a very exciting path. The team has already won over well-known partners, and we have over 10 million users on our software development kit. This shows us that it's becoming increasingly important to communicate with customers in a targeted manner.
6. What does Munich mean to you?
The location is very good for us. With the TUM Can we access top-class specialists, and is there a more beautiful place than Munich? Unfortunately, we currently have major problems in Bavaria when it comes to funding and grants. Berlin is in a much better position. We would like to see this change as soon as possible.
7. Schwabinger 7 or Bob Beaman?
We'd first dance at Bob Beaman... And if the party gets out of hand, we'd crash at Schwabinger 7. Why should we settle for that?
