Good news for prettysocial media: The British venture capital firm ERMAK Group is investing a seven-figure sum in the Munich-based marketing startup.
prettysocialmedia offers content marketing in social media networks. The Munich-based company recently announced the acquisition of the Danish eCommerce technology platform Atosho. Ulrich Schmidt, CEO of prettysocial media, commented on ERMAK's investment:
"We are fortunate to have such a competent and strong investor on board. ERMAK supports the development of our company not only financially but also through a broad network of strategic partnerships."
The investment is made through the technology fund Concentric. Kjartan Rist, partner at Concentric and future member of the prettysocial board, says:
"Where traditional display advertising and technologies are delivering increasingly disappointing results, prettysocial's products and technologies impressively demonstrate how brands and publishers can successfully position their offerings in the current media landscape."
The company plans to use the raised funds to expand its marketing in Europe and integrate the newly acquired Atosho technology into its own eCommerce platform.
