Greenforce offers vegan alternatives for meat, eggs, fish, milk and White sausages According to the company's own information, data from the Market research institute IRIthat Greenforce is the fastest-growing brand in the meat alternative sector, with 52 percent absolute market share growth over the past twelve months. The two CEOs Thomas Isermann and Hannes-Benjamin Schmitz name the offer of their Company "Basically a complete solution for plant-based nutrition from breakfast to dinner." The managing director duo cites their online community as a key success factor:
"We communicate intensively with our customers and therefore know exactly what they want. Our customers are involved in product development, and the direct feedback helps us with our strategic retail expansion. This has convinced both existing and new investors to join us on the Greenforce journey, and we are very proud of that."
Greenforce: “The products are also simply a highlight in terms of taste”
The investors include Baywa, several board members and representatives of the biotechnology company Biontech and Holger Beeck, former German head of McDonald's. Holger Beeck says:
"Greenforce understands that in this highly competitive market, it's all about asserting itself in multiple categories to avoid being pushed out by brand giants. The enormous growth within the company's young history speaks for itself. Furthermore, the products are simply a highlight in terms of taste."