The Earnest app is backed by Uptodate Ventures, which was founded in 2018 as a corporate spin-off of Versicherungskammer Bayern. The Earnest app for individuals provides users with tips and challenges to reduce their own carbon footprint. Since its launch in 2020, the app has been downloaded more than 750,000 times according to the company and is the “most relevant sustainability app in Germany”. Through the app, 10,000 tonnes of CO2 have already been saved.
Earnest Business: “Making the workplace more sustainable”
The business version Earnest Business is designed to enable companies to implement their sustainability strategy with the help of their employees. Employees have access to a tips database in the app and can compete against each other in team challenges. By redeeming points earned, users can also support sustainable projects and, for example, plant a tree in the Amazon or have plastic waste removed from the oceans. On one hand, this is intended to save CO2, but it should also create some positive effects for companies: team spirit is improved, motivation increases and employee turnover decreases.
Martin Hilgers, CTO at Uptodate says:
“The pressure to act is high for companies: legislators, customers and employees are increasingly demanding verifiable sustainability. We are proud that with Earnest we can now give companies and their employees the opportunity to make their own workplace more sustainable – while contributing to sustainable transformation.”
