The new app ÑAMMY offers hungry customers a quick overview of the current daily specials from local restaurants and helps restaurateurs easily market their dishes online. Looking for test partners from the restaurant industry!
Burgers, pasta, or even vegan soy schnitzel – anything is possible. But what's available today, where, and at what price? With the new free smartphone app "ÑAMMY," hungry customers will soon be able to find out about the current daily specials at restaurants in their area anytime, anywhere. Guests save themselves a tedious search, and restaurateurs have an easy-to-use tool for promoting their offerings: online, mobile and instantly updateable.
“The app’s map view gives customers a quick overview or allows them to be inspired by the list of daily offers,”
explains Moritz Hoffmann, co-founder of ÑAMMY, an international startup based in Munich that is supported by the EU and the Federal Ministry for Economic Affairs and Energy, among others.
"With ÑAMMY, restaurateurs have the opportunity to conduct uncomplicated online marketing and reach exactly the guests who really matter – hungry people in their immediate area."
How it works
The restaurateur enters their offer into the ÑAMMY form via PC or smartphone and can upload a photo of the respective dish – as easy as sending a message via WhatsApp. Once listed on ÑAMMY, the offer automatically appears on all other online channels used by the restaurateur, such as Facebook, their own website, or Instagram. Furthermore, restaurateurs can use push notifications to inform their regular customers about new offers. Users, on the other hand, can see which dishes are available nearby and whet their appetite.
The prototype of ÑAMMY speaks four languages – German, English, Danish and Dutch – and is Launched on 4 April 2016 in Munich and Copenhagen with various test partnersThe BETA version runs on iOS, Android, and the web and is completely free and non-binding during the pilot phase. All test partners will also receive a free premium account for six months after the launch of version 1.0.
Based on the modular principle, restaurateurs can book various packages tailored to their needs. Advertising one offer per day remains free of charge. If multiple offers are to be published online per day, a fixed-price system applies. This allows restaurateurs to design their online marketing independently. Moritz Hoffmann, co-founder and CMO of ÑAMMY with many years of experience in the catering industry, says:
"Currently, there are only two ways to conduct online marketing in the restaurant industry: either through your own efforts, which requires a certain amount of technical knowledge and time. Or by purchasing a service. However, that leaves a lot of money on the table. We want to change and, above all, simplify online advertising and its cost structure for restaurateurs. To achieve this, we are currently looking for additional test partners. in the Munich and Copenhagen gastronomy scene, who can test our offer for free and help us further develop ÑAMMY with their feedback."
