Munich Startup: How did you prepare for the campaign and where did you find good support for V-Juice?
Tilman Röder, V-Juice: We gathered extensive information and spoke with many experienced people. A webinar and the accompanying white paper from Launchboom were particularly helpful. We also hired a crowdfunding consultant who already had experience with Crowdfunding campaign was very successful.
The most effective tip
Munich Startup: What was the most helpful tip you received while preparing the campaign?
Tilman Röder: Nothing special, but effective: activate your existing network.
Munich Startup: What was the biggest challenge in the campaign?
Tilman Röder: Building a very large newsletter distribution list.
V-Juice: Network effects and reach thanks to crowdfunding
Munich Startup: How could you get through the Crowdfunding support the city of Munich benefit?
Tilman Röder: In many ways: in addition to personal advice and concrete tips, it was also the opportunity to build a network. The events and the opportunity to expand my reach through them were particularly great.
And last but not least, there is also the gentle pressure to finally “get going” – like at university, where you really put the pedal to the metal just before the deadline.
Munich Startup: What were your experiences during the campaign? What surprised you, positively or negatively?
Tilman Röder: Our goal was to build a newsletter distribution list of over 10,000 people. Unfortunately, this wasn't possible despite considerable investment in Google Ads and public relations.
Campaign has created a good basis
Munich Startup: What lasting effects did the campaign have? And what's next for you?
Tilman Röder: The campaign created a solid foundation of structure and content for the webshop, which was then relatively quick and easy to implement. Furthermore, the crowdfunding campaign increased our awareness and reach—even though we still haven't received an inquiry from 'The Lion's Den'.
The V-Juices are available regularly in the online shop. Soon they will also be available on Amazon and other platforms.
We will build and integrate value-added services around the world's thinnest wireless charging station, which is compatible with interior design, such as a time tracking app for home offices.
Smartphones have become the digital Swiss Army knife—all functions in one device, but they all consume power. Especially since you can now be online anywhere. To solve the problem of empty smartphones on the go, we're also bringing wireless charging to public spaces, especially restaurants, public transport stops, etc. V-Juice power to go—the next big thing after free WiFi.
