Under the Holidu brand, the company now also offers its software and service solution for holiday home owners, Bookiply. The previously separate websites of the booking portals Holidu and Bookiply have been merged into one joint online presence The new market presence also marks a new direction. Johannes Siebers, co-founder and CEO of Holidu, explains:
"We are creating a clearer brand structure for our customers and consolidating our expertise, services, and products under a single brand name. This not only simplifies communication with our customers—hosts, guests, destination marketing organizations (DMOs), and partners—but also increases our brand awareness and accelerates our future growth."
Holidu: New logo and design
As part of the brand merger, Holidu is rolling out a new corporate design. This includes a new logo and a new color scheme that represents the brand essence of "Holiday Home Happiness." The logo depicts the connection between guests and hosts in a stylized house. Additionally, the brand's new color scheme of petrol, white, and peach is intended to underline the feeling of anticipation of the holiday. The new design has the Holiday home platform also developed to express the company's mission even better: hosts and guests should be able to fully enjoy their holiday home, full of joy and without any worries.
