Brands, company names and domains are indispensable means of communication and recognition in business transactions that no company can do without.
Attorney Dr. Udo Herberth from the law firm Weickmann & Weickmann offers you an initial insight into the relevant questions, which are particularly relevant for startups:
- What can be protected as a trademark?
- Which marking(s) should a startup sensibly protect as a trademark(s)?
- How do I prepare a trademark application?
- When can I use a registered trademark?
- Do I absolutely need domains? If so, which ones?
- What does a sensible medium-term brand and domain strategy for a startup look like?
