Investors are interested in getting in touch with promising startups as early as possible. The pitch is, alongside other “materials” such as executive summary, 2-pager, deck or business plan, the ticket to initial conversations and investment negotiations. In your pitch, you should present your monetization strategy and be able to answer critical questions.
Markus A. Schilling, head of training program and startup coach at BayStartUP GmbH, provides you with insights and suggestions for developing your startup story as well as the questions you should expect:
- What success factors do investors focus on?
- Where are your strengths and weaknesses in this regard?
- How do I structure my startup story in the pitch?
- What questions should I expect?
