Tutorial: Beyond Founder-Led Sales: How to scale after your first million € in revenue! A practical guide with personal experiences
Winning your first customers is a major challenge for many startups. However, the real growth test begins afterwards: How do you make the leap from individual projects to a scalable business model with a large customer base? Demonstrating precisely this sustainable growth is a decisive factor for many venture capital investors and business angels when making their investment decisions.
Marc-David Wagner, founder of Ingrain Partnerschaft and Sales Leader at ProGlove through to its €500M exit, shares his experiences and provides you with strategies for your startup’s scaling phase:
- When is the right time for founders to hand over sales to someone else?
- What needs to be prepared before the handover, why does it often fail, and what do “sales leaders” need to succeed?
- What makes a good “sales leader”?
- What role do I take on as a founder after the handover?
- What sales strategies work best for the scaling phase?
