Your product is good, yet no one is signing on the dotted line? Then it’s rarely about the technology, but rather how it’s being sold. In the early stage, B2B sales follows its own rules: no references, no well-known brand, and often not even a finished product yet. This is precisely where a clear sales approach determines whether interest turns into a first paying customer.
In this tutorial, GoToMarket.Ninja shows you in a compact and practical way how to win your first B2B customers—even without a sales team and without a marketing budget.
What you’ll take away:
- Clearly defining target customers: How to sharpen your Ideal Customer Profile (ICP) and focus on the leads that are genuinely a good fit.
- Finding the right contact person: Who makes the purchasing decision in a company, who has a say, and how to reach all stakeholders.
- Value instead of features: How to pitch your offer in your customers’ language so it is immediately understood.
- The initial outreach: How to open doors via phone, email, or LinkedIn, and what Korean game shows can teach you about cold calling.
- From first call to deal closed: The steps between initial contact and contract signing, and where startups typically lose deals.
Who is it for?Founders of early-stage B2B startups, as well as anyone building up sales within their team, even without prior sales experience.
Format: 60 minutes online, input with practical examples, and an open Q&A session. Feel free to bring your specific sales questions.
Speaker:
Roman Spinner | Senior Business Development Manager @GoToMarket.Ninja
GoToMarketNinja
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The tutorial will not be recorded
