Investors are interested in getting in touch with high-potential startups as early as possible. Alongside other “documents” such as an executive summary, two-pager, read deck, or business plan, the pitch is your ticket to initial discussions and investment negotiations. During the pitch, you should be able to outline your monetization strategy and answer critical questions.
Markus A. Schilling, Head of the Training Program and Startup Coach at BayStartUP, provides insights and inspiration on developing your startup story as well as the questions you need to anticipate:
- What success factors do investors look for?
- What are your strengths and weaknesses in this regard?
- How do I conceptualize my startup story for the pitch?
- What questions should I expect?









