Trademarks, company names, and domains represent indispensable means of communication and recognition in business that no company can do without.
Attorney at law Dr. Udo W. Herberth, LL.M., partner at the law firm Weickmann & Weickmann, provides an initial overview of the key questions that arise especially for startups:
- What can be protected as a trademark?
- Which identifier(s) should a startup reasonably protect as trademark(s)?
- How do I prepare a trademark application?
- When can I use a designation applied for as a trademark?
- Do I really need domains? If so, which ones?
- What does a sensible medium-term trademark and domain strategy look like for a startup?
