With its multi-agent platform, Atira aims to automate complex quotation processes in industrial companies. The Munich-based AI startup has now raised around 13 million euros (15 million dollars) in a seed round led by Accel, with existing investor UVC Partners also participating. Atira had already received almost 2.1 million euros (2.5 million dollars) from UVC Partners in pre-seed funding.
Atira tackles a part of industrial sales that, despite CRM, ERP, and other enterprise software, is still largely characterized by manual work: translating complex customer inquiries into technically and commercially viable quotes. To this end, the Munich company is developing an agent-based orchestration layer that operates between Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).
Particularly for customized industrial products, requests for quotation (RFQs) can contain extensive technical specifications. Sales engineers, technical specialists, legal departments, and commercial teams have to review information, assess risks, and assemble customized proposal documents. As a result, the process can take weeks or even months.
Over 15 Million Euros in Total Capital
With both funding rounds combined, Atira has raised more than 15 million euros (17.5 million dollars) in total. Atira plans to use the new capital primarily to expand its go-to-market team, advance product development, and drive international expansion.
Benjamin Erhart, General Partner at UVC Partners, emphasizes:
“The common assumption is that a single system can solve this challenge – with real revenue impact for all customers. But the knowledge that actually leads to a deal’s success comes from the company’s own proposal history, a memory that grows with every project. And that is precisely the knowledge Atira’s platform delivers.”
Atira Positions AI Agents Between CRM and ERP
In terms of technology, Atira does not rely on a single AI assistant for isolated tasks. Instead, a multi-agent system is designed to coordinate multiple steps in an industrial quoting process.
The platform covers the process from screening incoming requests to configuring a suitable solution and generating technical and commercial proposal content. In doing so, knowledge from past projects is not merely archived, but made usable again for new inquiries.
Atira thus connects two existing enterprise systems: While CRM systems manage customer relationships and sales activities, and ERP systems map operational corporate resources and business processes, among other things, Atira focuses on coordinating the proposal work that takes place in between.
More than 15 industrial customers since market launch in 2025
Since its commercial launch in 2025, Atira reports having gained more than 15 customers. These include medium-sized industrial companies such as Robel, Chiron Group, Theegarten-Pactec, and Fette Compacting. In addition, Atira also counts corporations with more than a billion dollars in annual revenue among its customers.
For a young B2B software company, early positioning within complex industrial sales processes is particularly relevant. In this environment, AI must not only generate text, but also deal with technical requirements, existing company data, and individual process workflows.
