Munich-based deeptech startup DXI has completed a significant pre-seed financing round. The exact amount of the investment is not known. Investors include the High-Tech Gründerfonds (HTGF) as well as several prominent business angels from the AI and SaaS sectors. Contact with Baystartup came about at VentureCon. With the fresh capital, DXI aims to further develop its AI platform PersonaX and scale it in the market.
PersonaX enables companies to interact with realistic, dialogue-capable “digital customer twins.” These twins actively shape use cases such as A/B testing, marketing campaigns, and sales and support processes – in real time and based on deep customer insights.
“We wanted to keep customer knowledge available at all times and make it dialogue-capable, so it can be used realistically in digital applications and scaled seamlessly,”
explains Stefan Trebbin, co-founder and Chief AI Officer of DXI.
The platform is based on the company’s proprietary LIA technology (Latent-Insights Amplifier), which combines leading AI models with high user-friendliness. According to the company, PersonaX generates up to 20 times more efficient models compared to conventional simulation solutions with over 90 percent accuracy. In addition to customer twins, the platform also represents expert twins and automates processes in B2B and B2C areas, such as in innovation management, CRM, or support.
Customer twins for true user-centricity
Frank Rauchfuß, CEO and co-founder of DXI, says:
“Our vision is to create realistic, learning-capable B2B and B2C customer twins with PersonaX that empower companies not only to better understand customer expectations, but to deeply optimize offerings and anticipate behavior. By deploying digital customer twins, we are able to reduce costs by more than 70 percent and reduce ‘time-to-insight’ by 90 percent.”
Investors are also confident. Johannes Dierkes, investment manager at HTGF, says:
“At DXI, a very well-networked, experienced founding team with deep subject matter expertise meets an attractive market. The application possibilities of the solution approach are enormously diverse. We see great potential for DXI’s digital twins to become a ‘must-have tool’ across a wide range of business areas.”
And Carsten Rudolph, managing director at Baystartup, comments:
“The DXI team combines entrepreneurial experience with a clear eye for digital efficiency levers. Their solution has the potential to become the standard for data-driven optimization in enterprises – a true toolkit for digital transformation. We are pleased that an experienced investor like HTGF is on board to drive the growth of this promising startup.”
