Gutfeel has secured a strategic investor with Düsseldorf-based Innofact AG on board. The involvement of the full-service market research institute marks an important milestone for the young company, which focuses on digital market analysis targeting Generation Z.
The startup operates its own app through which young people between 16 and 30 years old participate in surveys. The approach aims to enable companies to gain quick and authentic access to the opinions and trends of Generation Z. Via a dual-sided business model, Gutfeel offers on one hand a DIY platform for companies to create surveys independently and analyze results in real time. On the other hand, a motivating incentive system ensures that the young target group participates in the studies.
“Our users expect transparency, speed, and real relevance. We see ourselves as a bridge between brands and Generation Z – without outdated survey experiences”,
says Dominik Grauer, founder of Gutfeel. His co-founder Peter Birta, who is responsible for the product as CTO, adds:
“Our system is designed to provide companies in real time with genuine opinions from Gen Z – directly from the daily lives of the target group, without detours and friction losses.”
With Innofact’s involvement, Gutfeel not only expands its network but also gains valuable strategic support in further expanding the panel and ensuring high data quality. Innofact, in turn, benefits from the digital expertise and innovative approach to Gen Z that Gutfeel brings to the table.
Karsten Polthier, founder and CEO of Innofact, explains:
“The younger generation sets new demands on market research. With Gutfeel, we gain a strong partner that understands this target group and reaches them in a technologically convincing way.”
