MGH is a holding company of Landeshauptstadt München and currently operates nine craft business parks for trades and manufacturing businesses, a technology center for startups, and spaces for the creative industry at Kreativfeld and Kreativlabor in Munich.
As part of MGH, Munich Startup serves as the official platform informing, networking, and promoting technology-oriented and innovative startups in the Munich startup ecosystem. In addition to editorial work, we engage in strategic projects, organize the Munich Startup Festival, and represent the Munich startup scene on national and international stages.
What we’re looking for
As a Brand & Communications Manager, you will work at the intersection of editorial, strategy, and data analysis, taking responsibility for three key areas:
1. Content & media production
- Conception, planning, and independent creation of editorial content for cms.munich-startup.de and social media channels
- Optional additional conception, planning, and implementation of content formats (e.g. video, audio)
- Research of new developments, trends, and information from the startup scene, newsletter creation
- Search engine optimization / SEO-optimized writing
2. Data analysis & strategy development
- Concept and implementation of data collection and strategies for successful monitoring
- Analysis of performance metrics (reach, engagement, user behavior)
- Derivation of strategic measures for further development of our offerings
- Identification of new growth opportunities and optimization potential
3. Brand strategy & positioning
- Further development of the Munich Startup brand and its strategic direction in collaboration with Munich Startup management
- Development and implementation of concepts to strengthen our visibility
- Integration of digital communication with offline formats of the project team
- Development and implementation of guidelines for a consistent and professional brand image
Your profile
- Completed degree in media, communications, business administration, or a similarly relevant field of study
- Experience in content creation (text, video, image) and digital storytelling
- Understanding of brand strategy and positioning in the digital space
- Analytical thinking skills and confident handling of data
- Initiative, creativity, and strategic instinct
- Strong networking skills
- Excellent communication skills in writing and speech in German and English
- Affinity with the startup and innovation scene as well as deep-tech topics is a plus
- Experience in integrating online and offline measures is a plus
What awaits you
We offer you an exciting and diverse role in the heart of the Munich startup scene in a dynamic work environment with flat hierarchies and a motivated team.
We also offer:
- Secure position: Permanent position with remuneration according to TVöD EG 11, with possible development opportunities, supplementary provision, and other benefits of the public service
- Flexibility: Possibility of remote work
- Mobility & health: Subsidy for MVV ticket (Zone M) or Germany ticket, job bike, membership in Body & Soul fitness studio
- Training: Support for your professional and personal development
We actively promote equal opportunities and welcome applications regardless of origin, skin color, religion, disability, sexual orientation, gender, or age.
Does this sound like you?
Then we look forward to receiving your application with a cover letter (knowledge, skills, experience, CV, and copies of your most important certificates) and information about your earliest possible start date via the application portal.
Application deadline: 17.03.2025
If you have any questions, please contact Arno Eggers at: a.eggers@munich-startup.de.
Please note our privacy policy for the processing of application data, which you can access at any time at www.mgh-muc.de.
