AI company Mercura closes an oversubscribed seed funding round and secures more than 1.8 million euros (2.1 million dollars). The startup addresses quotation and sales processes in wholesale and industry, focusing on sectors such as construction, electrical and building technology, and technical building equipment. TQ Ventures, SignalFire, and Y Combinator led the round. Several business angels also participated, including Bastian Nominacher from Celonis, Tao Tao from Get Your Guide, and Lukas Deutsch from SAP.
Mercura combines modern AI research with deep industry expertise and develops an automation system for technical sales. The software processes previously barely digitalized data sources such as emails or phone inquiries and converts orders, bill of materials, or specifications into structured quotes within minutes. Proprietary models draw on public and company-specific data and integrate directly into existing ERP and CRM systems.
AI automates industrial core processes
The founders are addressing a market that, despite its global size, was long considered difficult to digitalize. Complex product structures and unstructured data made it challenging to use traditional software. Mercura relies on its own product matching engine and AI models that adapt to individual customer requirements. Given the shortage of skilled workers and increasing pressure for efficiency, the company positions itself as a technological solution to current industry challenges.
“I grew up on construction sites – in our family business that has been around for over 115 years and has been rooted in the plumbing, heating, electrical, and roofing trades for four generations. This industry is part of me. Mercura is a long-term mission for me: to lead the technical construction and building industry into the next decade with modern AI”,
says Lukas Bock, CEO and co-founder of Mercura.
Growth with experienced founding team
According to company information, Mercura has been profitable from the start and has foregone external capital so far. Customers in Europe and the US, including Bauder, Reisser AG, Siteco, and the BME Group, are already using the technology. The multimodal AI system processes bill of materials, email orders, and phone inquiries, extracts product data, and creates quotes in real time.
With the fresh capital, Mercura plans to expand its engineering team, further develop the product matching engine, and add new features. Additionally, the startup is strengthening its international presence and is pursuing a double-digit million euro revenue target for 2026.
“With its AI technology, Mercura is opening up a previously largely overlooked area in industrial sales. Early profitability shows that the product addresses a real need – and has the potential to fundamentally change the industry”,
comments Andrew Marks, partner at TQ Ventures.
