Munich Startup: How did you prepare for the campaign with Magic Bavaria and where did you find good support?
Magic Bavaria: The idea of running a crowdfunding campaign to finance our Magic Bavaria experience museum came from the team at the Munich startup office. From that point on, we were in regular contact with the crowdfunding advisory service of the City of Munich and attended the crowdfunding breakfast a few times. The experiences of the other participants were very interesting and helpful. We also visited the crowdfunding festival last year. There we met many interesting startups and heard exciting presentations. We also attended the academy from Startnext and received many helpful tips there for successfully running a campaign. We originally wanted to conduct our campaign in the summer of last year and had to reschedule our plans multiple times, as the realization of our project was repeatedly delayed for various reasons.
Munich Startup: How were you able to benefit from the crowdfunding support provided by the City of Munich?
Magic Bavaria: Through the crowdfunding support from the City of Munich, we were able to finance part of the costs of our crowdfunding film. Additionally, the team repeatedly encouraged us in our endeavor and showed great flexibility and cooperation with regard to the postponements of our campaign.
Munich Startup: What was the best tip you received while preparing for the campaign?
Magic Bavaria: There were many… regarding the video, communication, timing, rewards, preparation…. But not really one particularly helpful tip.
Magic Bavaria: “Proud of the many positive responses”
Munich Startup: What would you advise other founders who are considering launching a crowdfunding campaign?
Magic Bavaria: There are great examples of successful crowdfunding campaigns. We looked around a lot and examined numerous campaigns. That takes courage and reinforces the belief that you can also create a successful campaign yourself.
Munich Startup: What are you particularly proud of regarding the campaign?
We gave a great deal of thought to when the right time for our crowdfunding campaign was and when we could actually dare to launch it.
We are proud of the many positive responses we received about the campaign, and they give us the courage to make our dream of a fantastic experience museum for Munich come true!
Munich Startup: In many crowdfunding campaigns, market testing or marketing is the focus alongside financing. How is that for you?
Crowdfunding is actually just a small, but nonetheless very important financial building block in our large project. Through crowdfunding, we want to involve Munich residents in our experience museum and let them participate from the very beginning. Ideally, we will manage to finance one of our larger exhibits, the upside-down mountain lodge, through the crowd. As a visitor, you then have a direct connection later and know that you helped support this installation.
