News & Podcast

Buah makes healthy snacks practical for everyday life: the Munich company sells freeze-dried and dried fruits as well as other natural snacks through its own online shop and retail stores. Jessica Krauter founded Buah in 2015 together with her brother Daniel. In the interview, the entrepreneur discusses why leadership needs to be learned, why boredom brings the best ideas – and how Buah found its way to profitability after an existential crisis.

Sales often determines whether a startup grows or stagnates. Many founders are strong in product and tech, but when it comes to clearly defined target customers, solid sales funnels, and predictable B2B sales, questions remain open. We speak with Henning Heesen about how startups can set up sales from the beginning and what mistakes they should avoid.

Seven billion male chicks are killed worldwide every year immediately after hatching. Omegga is working against this with AI and spectroscopy. The Munich deeptech company’s technology determines the sex of incubation eggs before the seventh day of incubation. Katharina Hesseler founded Omegga in 2022 together with Till Nöllgen and Paul Günther. She explains to us why founding is a marathon, why resilience is crucial in the founding process, and how technological innovation can drive social change.

An interview with K5 trade show director Verena Schlüppmann about the right time for startups to attend a fair as exhibitors, selecting suitable events, and proper preparation and follow-up.

Whether it’s the Bundeswehr, police or emergency services: in security-critical operations, enormous amounts of data must be analyzed in seconds. The Munich-based company Hat.tec develops Scale, a software that consolidates information from different sensors and platforms into a shared situational picture. Co-CEOs Yannick Brand and Fabian Schmitt explain in an interview how humans and machines will work together even better in the future and why their software now also supports Bavaria’s police new helicopter fleet.

Local energy concepts for commercial properties: Valerie Laubsch co-founded the startup Moverloop in 2024 with Jonas Nöhl. The company combines solar power, battery storage, and grid electricity into an economical energy supply that benefits both property owners and businesses. In the interview, the former Microsoft employee discusses why you shouldn’t wait for the perfect moment to found a company, why a functioning business model is more important than fast fundraising, and why the energy sector offers enormous potential.

Many consider matcha the natural alternative to coffee and energy drinks, yet high-quality products for on-the-go are still rare. With Prinzz Matcha, founder Sophie Prinz wants to change that. She talks with us about building a pure matcha brand, the upcoming national Edeka distribution, and the question of how a trend becomes a new beverage category.

Analyze video material, edit it, and compile it into first rough cuts—all fully automated with AI. Ontoworks develops software solutions for media professionals and broadcasters. CEO and co-founder Sean McFadden explains how an idea at the intersection of music and technology became a startup for the future of media production.

Weeks of market research should be a thing of the past: The Consumer AI, founded in 2025, develops digital twins of real consumers that companies can query in real time on product, marketing, or packaging decisions. Co-founder Fabian Roschig explains why consumer perspective should flow into innovation processes much earlier and how AI is changing market research.

Photovoltaics, battery storage, and intelligent power procurement can turn commercial real estate into active participants in the energy transition. Moverloop develops integrated energy concepts for multi-tenant properties. Co-founder Valerie Laubsch explains in an interview why energy will become part of a property’s infrastructure in the future and how owners can directly benefit from the energy transition.

Myriameat develops a platform for producing real animal muscle tissue from stem cells – without animal farming and slaughter. The biotech startup has already integrated cultivated pork muscle into food products and recently achieved another scientific milestone: successful development of deer muscle cells. In the interview, co-founder Florian Hüttner explains why the future of meat production could lie in automated biological processes.

Location decisions are becoming increasingly complex: companies, investors and municipalities must recognize developments early to seize opportunities and avoid risks. Octoscreen analyzes millions of municipal documents and condenses the information into concrete recommendations for action. In the interview, CEO and co-founder Julian Freese explains how this becomes an early warning system for location and investment decisions.