News & Podcast

Companies in the culture and creative industries are often pioneers in integrating circular economy concepts into their business models. In our current series on the topic, we showcase selected young companies from the culture and creative industries that take circular economy thinking to heart. Anna Karsch and Michaela Wunderl-Strojny founded Akjumii, a slow-fashion fashion label. But what does a fashion company have to do with startups? You can learn a lot from Akjumii. The company has integrated circular working practices into its business model. The approach of the founders can also be applied to startups. This way, startups can already consider sustainability when developing their business ideas. They can define how long a product will remain in circulation and what happens afterward. How Akjumii solved this, you can read in the interview.