News & Podcast

Really good coffee is nowadays available on almost every corner in big cities like Munich. What many coffee drinkers are not aware of: the industry behind it is largely unfair and faces a number of structural challenges. Alrighty wants to change this and sources its beans ecologically, economically, and socially responsibly – and promotes diversity in the industry with its Caretrade philosophy. What exactly lies behind this, one of the founders revealed to us in an interview. First published on: July 12, 2024