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“Trust wins customers.” – Henning Heesen in interview
Sales often determines whether a startup grows or stagnates. Many founders are strong in product and tech, but when it comes to clearly defined target customers, solid sales funnels, and predictable B2B sales, questions remain open. We speak with Henning Heesen about how startups can set up sales from the beginning and what mistakes they should avoid.
09.07.26
5 Min.