News & Podcast

Buah makes healthy snacks practical for everyday life: the Munich company sells freeze-dried and dried fruits as well as other natural snacks through its own online shop and retail stores. Jessica Krauter founded Buah in 2015 together with her brother Daniel. In the interview, the entrepreneur discusses why leadership needs to be learned, why boredom brings the best ideas – and how Buah found its way to profitability after an existential crisis.