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“Fall in love with your customers’ problem.” – Verena Schlüpmann in interview
Interviews

“Fall in love with your customers’ problem.” – Verena Schlüpmann in interview

An interview with K5 trade show director Verena Schlüppmann about the right time for startups to attend a fair as exhibitors, selecting suitable events, and proper preparation and follow-up.

Saskia Müller
S. Müller
02.07.26
5 Min.