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With video: How Munich conquered SXSW 2026 with biergarten vibes and high tech
South by Southwest (SXSW) in Austin, Texas, is considered the mecca of the global innovation scene. Those who succeed here play in the Champions League. In 2026, the Isar metropolis made a real statement. With the first own “Munich Haus,” a high-caliber delegation, and startups on an expansion course, Munich proved that it is already a global powerhouse.
Between pretzels and big tech: The Munich Haus ushers in a new era at SXSW
“Connecting hubs. Brewing innovation.” was the motto of the first Munich Haus in Austin: Last Saturday, the Munich Haus celebrated its premiere at SXSW 2026. In the historic German-Texan Heritage Society, Bavarian hospitality and Texan innovation spirit came together. With over 1,400 registrations, the Munich delegation’s first own house became an instant crowd magnet.