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South by Southwest (SXSW) in Austin, Texas, is considered the mecca of the global innovation scene. Those who succeed here play in the Champions League. In 2026, the Isar metropolis made a real statement. With the first own “Munich Haus,” a high-caliber delegation, and startups on an expansion course, Munich proved that it is already a global powerhouse.

“Connecting hubs. Brewing innovation.” was the motto of the first Munich Haus in Austin: Last Saturday, the Munich Haus celebrated its premiere at SXSW 2026. In the historic German-Texan Heritage Society, Bavarian hospitality and Texan innovation spirit came together. With over 1,400 registrations, the Munich delegation’s first own house became an instant crowd magnet.

Munich meets Austin and brings deep tech, AI and Bavarian lifestyle directly to SXSW 2026. With the Munich Haus, Munich Startup is creating a stage for innovation, international networking and genuine collaboration between two of the most exciting tech ecosystems in the world. From dual-use innovations to the “Super Connectors” pitch format to white sausage breakfast and Oktoberfest atmosphere: now is the moment to become part of this transatlantic success story as a partner.

Munich Startup and Munich Business are once again looking for innovative startups for the delegation to SXSW 2026 in Austin, Texas. Up to ten young companies will have the opportunity to take their ideas international. Application deadline is November 23, 2025.

This year, a Munich delegation is traveling to South by Southwest (SXSW) in Austin, Texas. From March 7–15, 2025, ten innovative startups from the Bavarian state capital are using the international stage to present themselves and their ideas.

It’s that time again: Together with Munich Business and the competence team Culture and Creative Industries Munich, Munich Startup is organizing a startup delegation to SXSW in Austin, Texas again. Up to ten startups get the opportunity to be part of the delegation. Application deadline is November 10.