News & Podcast

The Bitery specializes in ready-to-bake premium cookies and wants to bring fresh momentum to food service, retail, and corporate catering. With a focus on quality, design, and emotional product experience, the Munich startup wants to redefine the cookie – as a brand and as a relevant offering for B2B customers. In the interview, co-founder Bastian Fisser discusses challenges in food retail, the company’s founding journey, and the vision to conquer the European market.