News & Podcast

With We Carry, founder Nelly Mathias and her co-founder Mischa Wendel want to drastically reduce packaging waste in the food trade. The smart, circular solution helps bakeries and supermarkets save costs and operate more sustainably. In the interview, the trained health economist describes how an everyday observation became a founding idea, why focus is everything when founding, and where she finds her best ideas.

Everyone knows them, most people have some at home: sustainable fabric bags for transporting groceries. But when shopping, these are often not at hand, then it’s the disposable bag again. To avoid unnecessary packaging waste, We Carry has therefore developed the first reusable deposit system for fabric bags in bakeries. Nelly Mathias, one of the two founders, tells how the idea came about, what objections they face, and how We Carry should continue to grow.