News & Podcast

98 percent of B2B website visitors remain anonymous and leave the page without making contact. The Munich startup Webmetic wants to make these visitors visible to companies – completely cookie-free and GDPR-compliant. Anonymous visitors are enriched with relevant company data such as industry, size, or digital presence and thus become real sales opportunities. How Webmetic works exactly and what have been the biggest challenges so far for the company, founded in 2024, is reported by Webmetic founder Yannik Süß in an interview.