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Designer piece instead of waste: How ZURÜCK helps companies with zero-waste projects
Companies in the cultural and creative industries are often pioneers in integrating circular economy concepts into their business models. In our current series on the topic, we showcase selected young companies from the cultural and creative industries that incorporate circular economy thinking from the core. This time: ZURÜCK, a Munich zero-waste design studio that creates upcycling projects together with companies. Founded in 2020, the company aims to drive a change in society toward zero-waste and circular economy. We spoke with founder Anna Diermeier about how she has integrated circular working methods into her business model. And she tells us what startups can learn from her.