Einfach Erna

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About Einfach Erna

Einfach Erna is a minimalist, AI-powered web app (progressive web app) for nutrition, activity, and personal well-being. Our target audience is health-conscious end consumers (B2C) who want to keep track of their eating habits and nutrients without hassle, but are fed up with cluttered apps, aggressive advertising, and manipulative push notifications. At the core lies the principle of “0% frills, 100% privacy”: meals can be logged within seconds via photo, text, or voice using connected AI. At the same time, we pursue a rigorous local-first architecture. Sensitive diary and health data remain encrypted on the user’s device and are not monetized centrally. Einfach Erna runs directly in the browser, eliminates app store constraints, and is already available in 22 languages, including Bavarian.

Our Mission

Making nutrition tracking radically simple, practical for everyday life, and data-secure – without ads, finger-wagging, or data leeches.

Our Vision

To be the leading European privacy-first benchmark for digital nutrition assistance, proving that cutting-edge AI and uncompromising data sovereignty go hand in hand.

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