Munich Startup
Einfach Erna

Einfach Erna

Founded2026
Business ModelB2C
IndustryLifestyle
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About Einfach Erna

Einfach Erna is a minimalist, AI-powered web app (progressive web app) for nutrition, activity, and personal well-being. Our target audience is health-conscious end consumers (B2C) who want to keep track of their eating habits and nutrients without hassle, but are fed up with cluttered apps, aggressive advertising, and manipulative push notifications. At the core lies the principle of “0% frills, 100% privacy”: meals can be logged within seconds via photo, text, or voice using connected AI. At the same time, we pursue a rigorous local-first architecture. Sensitive diary and health data remain encrypted on the user’s device and are not monetized centrally. Einfach Erna runs directly in the browser, eliminates app store constraints, and is already available in 22 languages, including Bavarian.

Our Mission

Making nutrition tracking radically simple, practical for everyday life, and data-secure – without ads, finger-wagging, or data leeches.

Our Vision

To be the leading European privacy-first benchmark for digital nutrition assistance, proving that cutting-edge AI and uncompromising data sovereignty go hand in hand.

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Poise and Privée

Poise and Privée

Poise and Privée is an international matchmaking and personal partner search boutique based in Munich, specializing in ambitious and successful women who want a long-term partnership on equal footing. The clients of Poise & Privée lead self-determined lives, pursue their professional and personal goals, and are looking for a partner who matches their values, lifestyle, and relationship vision. In a dating world increasingly shaped by apps, algorithms, and an overwhelming number of contacts, Poise & Privée takes a deliberately different approach: personal, discreet, and with a clear focus on quality over quantity. At the core is an individualized partner search that goes far beyond matching within an existing database. Every search is tailored to the individual client’s personality, values, lifestyle, and relationship goals. Based on this, potentially compatible men are specifically researched, identified through personal and professional networks, and directly approached. Every introduction is intentional and occurs only after careful selection. Beyond individual matchmaking, Poise & Privée is building a curated international network. With The Circle, the Gentlemen’s Network, and select private events, an environment is created that brings together personal matchmaking, high-caliber connections, and real-life encounters – discreetly, personally, and intentionally outside traditional dating platforms. The Poise & Privée concept combines years of executive search experience with a modern, highly personal matchmaking approach. Principles such as precise needs analysis, targeted research, direct personal outreach, discretion, and meticulous selection are applied to partner search. Operating from Munich, Poise & Privée works internationally with a particular focus on Europe. Searches can deliberately extend beyond the client’s place of residence, reflecting the international living and working reality of its clientele. Poise and Privée views itself as a contemporary answer to the challenges of modern dating. The goal is not to generate as many matches or dates as possible, but rather a few, carefully chosen encounters with individuals whose values, life plans, personality, and long-term vision align. Poise and Privée represents a modern form of personal matchmaking: individualized, discreet, international, and thoroughly aligned with the realities of ambitious women.

B2CLifestyle

2026Founded
-Team size
Startup stage