E-commerce merchants invest substantial sums to drive users to their shops, yet they fail to provide customers with personalized shopping experiences and force them to manually search and filter for suitable products. The result: only 2 to 3 percent convert. Meanwhile, prospective buyers seek advice from external AIs, but online merchants are just one of thousands of shops there, losing brand control, data sovereignty, and direct customer relationships.
Plassio solves this exact dilemma. We bring our AI sales agent directly into the merchant’s online shop, bringing conversational commerce to all relevant touchpoints. For example, centrally in the search bar, during product searches or comparisons, or proactively when purchase signals are detected. Plassio understands the most complex customer intentions, has an overview of the entire shop, and proactively guides customers toward purchase completion.
It manages the entire sales consultation, displays the right products, and makes targeted cross-sells in a natural dialogue. Even after purchase, Plassio remains the personal point of contact, combining proactive sales and complete customer service in one system.
Technically, we combine generative AI with deterministic business logic for factual accuracy without hallucinations, fully customizable in design, behavior, and sales strategy.
At the same time, the system learns with every interaction across all shops in the network, becoming even more precise at selling. Plassio converts customers today directly in the merchant’s shop while preparing them for the future of agentic commerce, where AI agents autonomously shop for their users.
B2B(e)Commerce
