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About MyAdScore
MyAdScore is a SaaS technology company that supports paid media management using stochastic methods. The target market is DTC e-commerce shops with Facebook and Google Ads. The analytics evaluate the performance of social ads in connection with customer behavior on the storefront. This allows the performance of an ad to be viewed and assessed both on the platform (e.g., Facebook) and on the storefront (i.e., after clicking on the ads) in an integrated manner. Unlike competitors, MyAdScore evaluates the relative performance of ads against each other. This allows the media buyer to easily identify and manage under- and over-performers in the ad portfolio.
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