Munich Startup
PLANTY-OF-MEAT

PLANTY-OF-MEAT

Plant-based food by PLANTY-OF-MEAT from Munich PLANTY-OF-MEAT is a new, rapidly growing plant-based company from Munich with a newly developed and unique plant-based burger called PLANTY-OF-BURGER. As a dynamic and credible food s...

Founded2026
Business ModelB2B
IndustryFood
This content was machine translated.

About PLANTY-OF-MEAT

Plant-based food by PLANTY-OF-MEAT from Munich PLANTY-OF-MEAT is a new, rapidly growing plant-based company from Munich with a newly developed and unique plant-based burger called PLANTY-OF-BURGER. As a dynamic and credible food startup, we have found a genuine alternative to today’s key questions about meat-reduced nutrition while enjoying food without sacrifice. What makes our burger so unique and in-demand compared to other products? Our burger is primarily made from sunflower protein (allergen-free). This gives our burger a uniquely juicy “meat” bite and an incomparably balanced flavor. Our PLANTY-OF-BURGER, nominated for the “ANUGA Taste Innovation Show 2019” among others, convinces in all tastings and is actively recommended by ProVeg as “one of the standout products.” What is plant-based? Plant-based products, such as PLANTY-OF-BURGER, are everywhere today. They are designed to appeal to the growing and modern target audience of consumers who want to eat in a more balanced, sustainable, and healthier way, and actively value reducing meat consumption. Plant-based products are made from plant-based proteins and although they are vegan, they appeal through their taste and appearance not only to flexitarians but specifically to the modern “meat eater.” Estimates suggest that within 3 years the global market will develop to 6.4 billion USD.

More like this

Discover relevant articles, startups, and events from the ecosystem

New Era Food

Meat production causes around 57% of all food-related greenhouse gas emissions, placing massive pressure on climate, biodiversity, and natural resources. At the same time, many plant-based meat alternatives fail to meet consumer expectations for taste, texture, health, and transparency. They are highly processed, rely on long ingredient lists, and rarely deliver the sensory experience people associate with real meat. This creates a major market gap for healthy, natural, and truly sustainable protein options. We close this gap with an innovative technology that enriches mushrooms with proteins, creating nutrient-dense, juicy, and muscle-fiber-like meat alternatives. Using natural flavoring ingredients, we develop products with authentic taste, high nutritional value, fiber, and vitamins—without artificial additives or heavily processed textured proteins. Our first product, a mushroom-based steak, is currently in the pre-MVP stage, while additional alternatives like chicken, burgers, fish, and snacks are under validation. Our go-to-market strategy begins with gastronomy—restaurants, and professional kitchens—and will scale into retail and direct-to-consumer channels to build strong brand recognition and revenue growth. We deliver the next generation of sustainable protein: natural, healthy, and genuinely delicious.

B2BFood

2026Founded
-Team size
Seed stage