
About The Consumer AI
The Consumer AI is a research platform for FMCG teams that want to predict consumer reactions before committing budget. We combine AI-based consumer simulations with validated behavioral data from the DACH market. This allows product concepts, packaging, and claims to be tested in minutes instead of weeks. Classic market research is slow and expensive. Gut feeling is risky. Generic AI personas are not verifiable. We close this gap with transparent, reproducible methodology. In an independent Stanford study, comparable synthetic surveys achieved around 86 percent agreement with real human responses (Park et al., 2024). Our simulations do not replace real market validation. They are the quick filter beforehand: they show early which concepts work and which don’t, so teams can focus their resources on what matters.





