air up GmbH
Entry last updated on 17 July 2019

The world's first Air Up adds fruit flavor to pure water – just through fragrance! By separating liquid and flavor, Air Up creates delicious taste without calories, additives, and any frills.

The Air Up drinking system utilizes a trick: retronasal olfaction through the mouth. The bottle's fragrance pods add flavored air to pure water as you drink, which is perceived as a taste.

Filled with tap water, the Air Up is not only healthy but also sustainable. Using the Air Up not only saves PET bottles, but also CO2. The fragrance pods (enough for at least 5 liters) weigh only a few grams, thus requiring less fuel and less volume for transport.

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Facts
 
Contact
 

5

Founders

2019

Founding year

Growth stage

Stage

13

Employees

B2C

Business model

Company location

Air Up
Schillerstraße 40b
80336 Munich

Last investment

Sep 2021

Founding

July 2018

Dealroom Insights

Funding

Funding rounds

Date Investors Amount Round
June 2019 Freigeist CapitalN/A SEED
Apr 2020 €5.3m EARLY VC
Aug 2020 Stephan Huber, Felix Reinshagen, Oyster Bay Venture Capital€2.3m SEED
Oct 2020 PepsiCo, Five Seasons Ventures, Oyster Bay Venture Capital, Ippen Media€18m SERIES A
Sep 2021 PepsiCo, Five Seasons Ventures, Felix Reinshagen, Oyster Bay Venture Capital, Ippen Media€40m LATE VC

Analytics

  Current
Enterprise Valuation€21.2m-€31.8m
Employees288

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