Plassio

E-commerce retailers invest heavily to drive traffic to their shops, yet customers are not offered a personalized shopping experience and are forced to manually search and filter for suitable products. The result: only 2 to 3 percent convert. At the same time, potential buyers can seek advice from external AI platforms, but online retailers are just one of thousands of shops there and lose brand control, data sovereignty, and direct customer relationships.

Plassio solves precisely this dilemma. We integrate our AI sales agent directly into the retailer's online shop, bringing conversational commerce to all relevant touchpoints. For example, centrally located in the search bar, during product searches or comparisons, or proactively upon detecting purchase signals. Plassio understands even the most complex customer intents, has a comprehensive overview of the entire shop, and proactively guides customers to a purchase.
He manages the entire sales consultation, presents suitable products, and makes targeted cross-sells in a natural dialogue. Even after the purchase, Plassio remains the personal contact, thus combining proactive sales and comprehensive customer service in one system.

Technically, we combine generative AI with deterministic business logic for factual accuracy without hallucinations, fully customizable in design, behavior and sales strategy.

At the same time, the system learns with every interaction across all shops in the network, enabling it to sell even more precisely. Plassio currently converts customers directly within the retailer's shop and also prepares them for the future of agentic commerce, where AI agents will shop autonomously for their users.