From September 24 to 26, Bits & Pretzels celebrates its 10th anniversary. The startup festival takes place as usual at Messe München and in the Schottenhamel beer tent at Oktoberfest. This year, Michelle Obama brings international prominence to the conference. In previous years, alongside her husband Barack Obama, prominent speakers like Arnold Schwarzenegger, Kevin Spacey, and Richard Branson have visited Bits & Pretzels.
Michelle Obama is a founder herself
The former First Lady will appear in a moderated talk. This will focus on the topics of inclusion, diversity, and motivation. Obama appears not only as a prominent public figure, podcaster, and author, but also as a founder. She co-founded the nonprofit company Plezi Nutrition, which provides healthy food and beverages for children.
“Every year we ask our community which speakers they want to see next, and Michelle Obama tops this list year after year,”
say the hosts of Bits & Pretzels Andy Bruckschlögl, Bernd Storm, and Felix Haas.
“Our audience repeatedly cites as the main reason her impressive and engaging public speaking style, her leadership experience, and her commitment to diversity, inclusion, and social justice. In our opinion, all of this can be valuable inspiration and guidance for our startup community.”
Overall, more than 500 speakers are expected to appear at this year’s Bits & Pretzels.
