Entering the cognitive era we need to ask questions about how to deal with this new transformation and what is next. With the DLD17 theme „…what’s the plan?“, we’re looking for crucial input from scientists, business leaders, politicians, artists, game changers, startup entrepreneurs, and friends about their plans. Plans are the call for action. They frame future. We don‘t need precise answers to our open, metaphorical question from our 150 speakers and 1000 attendees will touch base at #DLD17 in Munich, January 15-17, 2017, for the 13th time. But we want to challenge hermetic systems and unquestioned facts. Let’s start planning.