Pass the Mic – India’s Enterprise Tech Market: Entry Strategies For German Startups
India’s long-entrenched IT services roots, rapid digitalization, and a ready pool of highly skilled IT talent have made it a prominent hub for Enterprise Tech solutions. Innovative B2B products and services in logistics & supply chain, cybersecurity, and e-commerce are in high demand, offering attractive opportunities for foreign startups to capitalize on the market’s potential and gain a first-mover advantage.
Why is India a particularly attractive market for an Enterprise Tech German startup, what are the favorable options to expand business in India, and what are the potential pitfalls to be mindful of while navigating this complex, yet highly lucrative market?
Join our esteemed panelists Naveen Asrani, Head – Startup Growth Initiatives, Startup Business Development, APJ at Amazon Web Services, and Neeraj Bansal, Senior Advisor at Lumis Partners will share their experiences on navigating India’s Enterprise Tech regime, and provide insights as well as tips for German startups to take their first step into the market.
Moderator: Dr. Sumedha Chouthe, Program Director, German Accelerator Asia