What do we mean by commerce everywhere?
Today’s increasingly connected customer interacts and communicates with brands through multiple channels before finalising their purchase process experience.
When we speak of commerce everywhere/omnichannel we mean that all channels (online, offline, mobile) must be integrated organically, erasing the boundaries between all of them so that users gets the best possible experience, regardless of whether they make purchases in a physical store or through a computer or smartphone.
So what is the big challenge for retailers?
Having an omnichannel presence and making the customer experience as seamless and convenient as possible is the key to success. Being accessible on all channels is essential to maintain relevant presence in the market. This is currently one of the biggest challenges facing retailers.
Join us at our interactive Meetup Panel discussion on ‚Commerce Everywhere‘ where every attendee will be able to engage directly with our experts and get an in depth look at the future of retail and enjoy some empanadas and drinks for some networking.