Munich Startup: What problem are you solving?
Valerie Laubsch, co-founder: Electricity will increasingly be generated, stored, and consumed where it is needed. This transforms commercial real estate from passive consumers into active participants in the energy system. Today, however, the energy transition in commercial real estate is often implemented by external investors. The property provides the space, but value creation largely occurs outside the owner’s portfolio. We believe that energy infrastructure will become an integral part of the property in the future – similar to heating systems, parking spaces, or charging infrastructure. Whoever owns the property should also be able to unlock the economic potential of this infrastructure.
That’s exactly what we enable. We help owners turn energy from a cost and management issue into a true value driver for their properties. At the same time, tenants benefit from cheaper, more sustainable, and more resilient energy supply. What makes us special is our profit-sharing model: we only earn when owners earn too. This ensures both sides’ interests are aligned from the start.
Munich Startup: What can only you do right now?
Valerie Laubsch: Our focus is on multi-tenant commercial real estate – properties with multiple tenants. Many energy concepts already work well for individual electricity customers. However, when multiple tenants, different load profiles, regulatory requirements, and various market participants come together, complexity increases significantly. The real challenge isn’t building the system, but orchestrating and controlling the overall setup. To achieve this, grid operators, tenants, electricity suppliers, local power generation, and storage must work together intelligently.
We combine photovoltaics, battery storage, and residual power procurement on the energy market into an integrated energy model. Based on load profiles, weather data, and market prices, we continuously optimize supply and cost-effectiveness across the entire property.
Positive impact and economic relevance
Munich Startup: What was the trigger for founding the company?
Valerie Laubsch: My co-founder and I met in an early-stage investor program. We quickly realized we complemented each other professionally and personally, and both wanted to build something of our own. It was important to us to work in a field that is economically relevant and addresses an issue that makes a positive contribution. The energy transition in the building sector offers enormous potential for this.
Munich Startup: Was there ever a moment when you thought about giving up?
Valerie Laubsch: Not really about giving up. But we regularly questioned whether we were on the right path and adjusted our direction when we realized we could be heading into a dead end. We operate in a market with constant regulatory changes and a highly fragmented grid operator landscape. This creates recurring challenges. At the same time, we’ve learned a lot from this. Today we can much better assess which projects make sense and which don’t. This experience helps us work more focused and choose the right opportunities.
Valerie Laubsch studied economics at the LMU München with a focus on technology and innovation. She then worked for four years at Microsoft, developing digital business models and cloud strategies with customers. Together with Jonas Nöhl, she has been building Moverloop since its founding in 2024, combining expertise in energy, technology, and business development.
Munich Startup: How would you know in a year that you’re on the right track?
Valerie Laubsch: If our learning curve remains at its current level and the network effects of our model continue to grow. We’re already seeing this today: companies that work with us as tenants at one property come back to us for additional locations later. At the same time, real estate owners recommend us within their portfolios. If this effect continues to strengthen and we grow increasingly organically as a result, that would be a very strong signal for us.
Little hype, much focus
Munich Startup: Would you found again in Munich and why?
Valerie Laubsch: Absolutely. Munich offers an excellent environment for technology-driven startups, while at the same time there is relatively little hype and distraction around the startup topic. This has helped us keep our focus on customers, product, and execution. Plus, there’s a strong network of founders, investors, and supporters, which is particularly valuable in the early stages.
Munich Startup: Bootstrapping or venture capital?
Valerie Laubsch: That depends heavily on the business model and the market. Not every business case is a unicorn case. That’s why financing strategy should fit the company, not the other way around. We deliberately chose bootstrapping to first build customers, projects, and references. Capital can accelerate growth, but it doesn’t replace a functioning business model. With what we know today, we would choose this path the same way again.
