As part of this global collaboration, MINT will become the first partner platform for Celonis solutions in the marketing and media sector. The Munich-based decacorn already cooperates with leading companies in areas such as finance, customer service, and supply chain management. The goal is to create a network of significant independent software providers that help companies increase efficiency and achieve better business results.
Identifying optimization potential
In this way, companies should be able to identify operational inefficiencies in media planning and media purchasing while making their processes and collaboration with internal stakeholders and agencies more efficient. Additionally, the time for approvals and campaign activations can be reduced, while errors and manual tasks in advertising campaign management, such as incorrect data entry or wrong budget allocation, are minimized. The platform also helps identify optimization opportunities that increase profit, revenue, and green-line value.
The partnership is also intended to expand MINT’s existing capabilities to support customers in optimizing their advertising workflow, budget utilization, improving media performance, and enhancing overall ROI. This is achieved through centralized data management, automation in the media activation process, advanced reporting features, and AI-driven recommendations for budget allocation.
Powerful toolset for all customers
Marc Kinast, VP Corporate Development at Celonis, explains:
“Our goal is to support companies in their pursuit of operational excellence across all areas by working with leading providers in their respective fields. With the mission to cover the entire advertising workflow, MINT will provide its customers with process intelligence from Celonis.”
And Lorenzo Larini, CEO of MINT, adds:
“We are very excited to partner with Celonis as the first partner in the media and advertising sector – and to work together toward our goal of improving efficiency for companies worldwide. By combining our innovative ARM solution with Celonis’s process intelligence platform, we are creating a powerful toolset. With the help of the most advanced AI and automation technologies available today, this will revolutionize the way companies optimize their marketing and media operations.”
