Private equity firm Great Hill Partners is taking a majority stake in Peter Park. The startup, founded in Munich in 2019, develops a digital platform for parking space management and currently manages over 450 customers and more than 90,000 parking spaces in Germany, Austria, Switzerland, and Italy, according to the company. The technology replaces analog systems with a scalable, cloud-based solution featuring automatic license plate recognition.
The exact amount of the investment is not known. According to the press release, however, the investment increased Peter Park’s total growth capital to over 100 million euros. As part of the investment, the family office of the ARBAnova Family Foundation will take an additional minority stake.
Drew Loucks, managing director at Great Hill Partners, comments:
“We believe Peter Park is redefining what modern, digital parking can look like. We see enormous growth potential in this market and are convinced that Peter Park, with its sophisticated platform, seamless on-site implementation, and consistently customer-centric approach, stands out significantly from the competition. We look forward to working with Maximilian and the Peter Park team to pursue their goal of transforming conventional parking lots into connected, revenue-optimized mobility centers.”
Peter Park: Growth strategy in focus
The aim of the new partnership is to continue scaling the business. CEO Maximilian Schlereth and the founding team – Patrick Bartler (COO), Stefan Schenk (CCO), and Christoph Heinle (CTO) – continue to lead the company and remain invested.
“Cities across Europe are increasingly under pressure to reduce congestion and use limited urban space more intelligently. The need for scalable, digital parking infrastructure has therefore never been more urgent. We are delighted to welcome Great Hill as a partner with real added value. Their proven track record in scaling businesses – through effective market entry strategies, comprehensive operational expertise, and access to experienced growth partners – makes them the ideal partner for our next phase. We believe that with their support, we are well positioned to expand our sales team, increase our market presence, and tap into new areas of growth,”
explains Schlereth.
With this investment, Great Hill Partners continues its activities in Europe. The stake in Peter Park joins investments such as Vivup/Perkbox, Bigchange, and Dealfront. The company’s London office has been in place since 2023.
