Munich Startup
Software Defined Automation raises €10.2 million

Software Defined Automation raises €10.2 million

Maximilian Feigl

Maximilian Feigl

The Industry 4.0 startup Software Defined Automation has successfully completed its seed funding round with €10.2 million ($10 million). The round is led by Insight Partners, with additional investors including Baukunst VC, Fly Ventures, and First Momentum.

November 4, 2022

2 min. read time

Software Defined Automation (SDA) has developed a factory automation solution that the startup describes as an Industrial-Control-as-a-Service offering (ICaaS). The solution centers on cloud-based management of programmable logic controllers (PLCs) for various devices and systems. The goal is to break down proprietary silos in control technology stacks and enable a modern API-based microservices architecture. This way, processes in automated factories can become flexible and adaptable within minutes.

SDA’s pilot customers include Henkel, the manufacturer of Persil. Marcel Welz, Digital Engineer at Henkel Laundry & Home Care, explains:

“With the new system, we are able to increase our productivity in automation technology and securely manage both our machine suppliers’ codebase and our own PLC codebase through fine-grained control rules. The ability to run the PLC programming environment in any browser allows us to maximize our license usage and enables PLC programmers to access it from any device.”

Software Defined Automation “uniquely positioned”

Jon Rosenbaum, Managing Director at Insight Partners, says:

“Automation engineers have not received the same modern tools as traditional software developers. We believe there is a significant opportunity to increase productivity through cloud-based collaboration, and SDA’s state-of-the-art tools and proven customer successes make it clear that the company is something special. We believe that SDA’s team is uniquely positioned to solve this problem, and we look forward to working with them to make ICaaS available to more customers around the globe.”

Software Defined Automation was founded in the summer of 2021 by Josef Waltl and Axel Scheurer. The startup is headquartered in Garching and has an office in Boston. With the funds raised, the company plans to further develop its technology and expand its customer base.

More like this

Related Articles to Read Next

Finches Raises €2M Pre-Seed for AI Agri-Procurement Early-Warning System
Deals

Finches Raises €2M Pre-Seed for AI Agri-Procurement Early-Warning System

12.10.26
3 Min.
Munich AI Startup Calliora Raises €5.3 Million for Hospital Billing
Deals

Munich AI Startup Calliora Raises €5.3 Million for Hospital Billing

08.10.26
4 Min.
Personio Acquires Berlin Fintech Circula
Deals

Personio Acquires Berlin Fintech Circula

08.10.26
4 Min.
Qwello Acquires Majority Stake in Dutch Charging Provider Groen-Eco
Deals

Qwello Acquires Majority Stake in Dutch Charging Provider Groen-Eco

07.10.26
2 Min.
Robco Achieves Unicorn Status and Raises New Capital
Deals

Robco Achieves Unicorn Status and Raises New Capital

07.10.26
2 Min.
Munich E-Methane Startup Turn2x Secures €20 Million for Expansion
Deals

Munich E-Methane Startup Turn2x Secures €20 Million for Expansion

06.10.26
5 Min.
Germany Funds Quantum-Systems Interceptor Drones for Ukraine
Deals

Germany Funds Quantum-Systems Interceptor Drones for Ukraine

05.10.26
3 Min.
Ahron Hits €1M ARR and Secures €2.2 Million in Funding
Deals

Ahron Hits €1M ARR and Secures €2.2 Million in Funding

02.10.26
4 Min.
Over 150 Million Euros for Reverion Megafactory
Deals

Over 150 Million Euros for Reverion Megafactory

29.09.26
5 Min.
Zählerfreunde provides energy management for Munich’s Werksviertel
Deals

Zählerfreunde provides energy management for Munich’s Werksviertel

29.09.26
3 Min.
AI Security Startup Kontext Raises €3.5 Million for Secure AI Agents
Deals

AI Security Startup Kontext Raises €3.5 Million for Secure AI Agents

24.09.26
4 Min.
5 Million Companies, 28 Million Documents: beglaubigt.de Expands Platform
Deals

5 Million Companies, 28 Million Documents: beglaubigt.de Expands Platform

24.09.26
5 Min.