Munich startups impress in the 4th season of the VOX show "Die Höhle der Löwen" (The Lion's Den). After the Munich food startup 3Bears a successful appearance Happybrush can now also look forward to a 500,000 Euro deal.
Not only Ralf Dümmel, but also Carsten Maschmeyer was inspired by the happybrushfounders Florian Kiener and Stefan Walter to invest during the TV show "Die Höhle der Löwen" (The Lion's Den). Together, the two lions put a total of 500,000 euros on the table. In exchange, the two Munich founders had to give up 20 percent of their shares to the investors—twice as much as originally planned. But: Nothing ventured, nothing gained, as the founders themselves explained on the happybrush homepage announced:
"Chaos in my head, but oh well, whatever. We had decided to be bold, to take a big chance, and to show our passion for our product. We were prepared for anything. Regardless of whether it turned out well or badly for us, we were optimistic about this completely new kind of experience. Because nothing ventured, nothing gained, right?"
In addition to the actual product, the electric toothbrush with sonic or rotary technology, investors Dümmel and Maschmeyer were particularly interested in the founders' idea of equipping the toothbrush with "smart" functions. This would allow dental care to be tracked in the future and subsequently analyzed on the user's smartphone. Information that could, of course, also be of interest to health insurance companies. Florian Kiener and Stefan Walter originally didn't want to present this idea on the show, but ultimately, it likely played a key role in securing the €500,000 deal.
