Tether is a pre-launch home wellness brand based in Munich. Premium physical product, launching in Germany in 2027.
The work
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A plan for building demand before launch: how we get the first thousand customers through creators, popups, partnerships and press
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Mapping and opening the B2B channel: hotels, spas, studios and wellness venues in Munich and across Germany. Target list, who decides, how they buy, how we approach them
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Setting the commercial basics: pricing, minimum orders, terms
Who this suits
Someone who has built the commercial side of a physical consumer brand before, in Germany. You have done this once already and know what the first year actually looks like. You are as comfortable opening a conversation cold and closing a deal as you are writing the plan behind it. Fluent in German and English.
How it starts
A small paid project with a defined scope.
How to apply
Send your CV to abrar@lifebytether.com and a note about yourself and the brands you have worked with.
