Anne Connelly: “For a good idea, the time is always right”

Munich Startup: What motivated you to found a company?

Anne Connelly: I had a great career at renowned companies like Pioneer Investments (now Amundi) and Morningstar. When I took on my dream job as managing director for Morningstar Germany, it was clear to me that I could only do something of my own afterwards. What exactly I would do matured over time. I observed that too many women didn’t take care of their money and often blindly trusted their partners, sometimes with drastic consequences. I wanted to change that and founded herMoney.

Munich Startup: What would you have liked to know before your first founding?

Anne Connelly: What value a co-founder can have to complement your own skill set.

Munich Startup: How has your company been financed so far?

Anne Connelly: I founded the company with my own money and financed it from cash flow. When we expanded our product range, we brought in business angels.

“Always be open to a conversation, it could be worth a lot of money!”

Munich Startup: When and where do you get your best ideas?

Anne Connelly: Sunday mornings at my kitchen table.

Munich Startup: What are your 3 favorite work tools?

Anne Connelly: Slack, Zoom, and LinkedIn.

Munich Startup: Your top tip on “pitching”?

Anne Connelly: Always be open to a conversation, it could be worth a lot of money!

Munich Startup: Does it seem like a good time to you right now to found a company? Why?

Anne Connelly: For a good idea, the time is always right. These days, people look more carefully and not every idea is simply financed without thoroughly questioning the business model. That’s good.

Munich Startup: Which technology or industry would you focus on in your next founding?

Anne Connelly: I would stay in my field because I know it best here.